Ksenia Benifand, MDes

Sustainable Consumption | Business Innovation Strategy 

Stakeholder Engagement | Strategic Foresight | Service Design
Marketing & Communications | Corporate Sustainability | Design Research  


Formal Education
2013-2015: OCAD University, Master of Design (MDes), Strategic Foresight and Innovation
2000-2004: University of Guelph, B.A. focus on International Development

Recent Training
2016: International Association of PublicParticipation (IAP2), Public Engagement Professional Certification
2015: Massive Change Network with Bruce Mau (Chicago) – 24 Hours to Massive Change
2014: University of Groningen - Decision Making In a Complex and Uncertain World
2012-2013: University of Toronto - Strategic Communications for Professionals
2013: Biomimicry 3.8 Institute - Introduction to Biomimicry
2012: Sustainability Learning Center - Life Cycle Assessment (LCA) for Products, Processes and Services
2012: The Natural Step Canada - Sustainability Leadership Training  

Select Employment Experience

Current Work
2015-present: Manager, Strategic Foresight & Innovation Unit, Government of Alberta, Health

Consulting Projects (click on links for case studies)
2015: Research and Design Strategist - Partners in Project Green/TRCA (via Ideovation)
2014: Market Research and Business Model Concept Design - The School for Social Entrepreneurs 
2014: System Innovation Designer - Forum for the Future (London, UK) 
2012-2014: Internal Communications and Digital Employee Engagement Strategy - TD Bank Group, Environment (Canada and US) (via Carbon49)
2011: Market Opportunity Research and Strategy Development - Sustainability Solutions Group 
2011: Employee Engagement Competition Design - Centre for Environmental Sustainability in Healthcare 

Prior Employment 
2011-2013: Canadian Business for Social Responsibility (CBSR) - Director, Communications and Engagement
2009-2010: Zerofootprint Inc.- Manager, Marketing and Communications
2008-2009: Procter & Gamble (P&G) - Marketing Operations Specialist 

Skills Gained

Research & Strategy Design  

  • Competitive Landscape Scan 
  • STEEPV Analysis 
  • Action Research Design and Deployment
  • Multi-Stakeholder Workshop Development 
  • Value Proposition Canvas 
  • Business Model Canvas 
  • Customer Journey Map Design 
  • Product/Service Concept Design 
  • Stages of Buying Process Map 
  • Customer Persona Development 
  • Stakeholder Mapping 

Strategic Communications and Marketing

  • Plan, develop, and guide communications and marketing strategy
  • Develop and publish content across multiple platforms
  • Write reports, sales sheets, membership renewal packages, funding applications, press releases, executive event invites, blogs, newsletter content, and webinar content
  • Design and manage events and summits
  • Plan, lead development, and manage web platforms
  • Design marketing materials, presentations, sales sheets

Management Skills

  • Project and team management 
  • RFP response writing and management
  • Client presentation delivery
  • Project Scoping 
  • Lead and work in and across multidisciplinary teams 
  • Outstanding verbal and written communication skills 
  • A life-long passion for learning and continous improvement


2015: League of Intrapreneurs (LOI) Canada Member – re-imagining social intrapreneurship in Canada.
2015: ShareTO Founding Member – Toronto’s Sharing Economy related events and strategy 

Speaking Engagements

2015: "User-Centred Design for a Circular Economy Transition", Disruptive Innovation Festival, (presenter and moderator)
2015: “Exploring Collaborative Consumption at the Community Level”, Urban Ecologies Conference, Toronto (workshop)
2014: “Re‐imagining the Future: The Biomimetic Economy”, Systems Thinking and Design Conference, Oslo, Norway
2012: “Marketing & Communications for User Engagement and Behaviour Change”, Partners in Project Green, Toronto
2011: “Power of Art & Design to Change the World”, Arts & Letters Club, Toronto
2010-2011: Al Gore’s “Inconvenient Truth” presentations to over 5,000 people over 15 months, Toronto 

Research & Publications

2015: Shifting Mainstream Consumption Patterns towards a Circular Economy Transition - Major Research Project submitted to OCAD University in partial fulfillment of the requirements for the degree of Master of Design in Strategic Foresight & Innovation.

2014: Church, R., Benifand, K. and Ahmed, N. (2104) Reimagining the Future: The Biomimetic Economy. Proceedings of RSD3, Third Symposium of Relating Systems Thinking to Design. Oslo, Norway: Oslo School of Architecture and Design, October 15-17, 2014.

Email: ksenia [at] aeonstrategies [dot] com   
LinkedIn: https://ca.linkedin.com/in/kseniabenifand

Using Format